Shakira Receives Billboard’s Global Touring Icon Award Amid Record-Breaking Success

Shakira received Billboard’s Global Touring Icon Award on September 28, 2023, at a ceremony in Las Vegas. This honor acknowledges her extensive career and remarkable influence in the music industry, particularly following her record-breaking Las Mujeres Ya No Lloran World Tour, which grossed over $100 million.

The tour, which kicked off on March 21, 2023, in the United States, marks the highest-grossing Latin tour ever by a female artist. This achievement surpasses previous records held by stars such as Jennifer Lopez, whose first World Tour grossed $60 million in 2012.

Previously, Shakira had achieved significant success with her El Dorado World Tour in 2018, which grossed $75 million across 58 shows. Industry analysts noted that her latest tour benefited from increased ticket demand and a favorable market for live performances post-pandemic.

The Las Mujeres Ya No Lloran tour featured 70 shows in various countries, drawing millions of fans. The tour highlights Shakira's evolving style and her sustained popularity in the Latin music scene. Sources indicate that Shakira's return to touring was met with enthusiasm, a trend noted among other top artists who resumed live performances.

Shakira, who has been in the music industry for over 25 years, mentioned in her acceptance speech, "I feel like I’m just starting my career." This sentiment reflects her commitment to evolve as an artist, reminiscent of Madonna’s career trajectory, which has similarly embraced reinvention.

Since the award event, Shakira has announced plans for a new album, aiming for a release in late 2024. Sources indicate that she is collaborating with several prominent producers, following the critical success of her single "BZRP Music Sessions #53" released earlier in January 2023.

This award marks a continuation of Shakira's compounding successes from 2023. The Global Touring Icon Award adds to her extensive accolades, including multiple Grammy Awards and nominations as an ideal representation of her global impact.

Looking ahead, Shakira's performances and album promises to solidify her status not just as an icon in Latin music but as a continued force in the global music sphere. Industry observers are eager to see the evolution of her artistry as she prepares for her next project and potential tour in 2025.

In summary, Shakira's recognition with the Global Touring Icon Award is a tribute to her enduring impact on the music industry, complemented by the success of her current tour. With more projects on the horizon, her influence is expected to expand further.