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Sam Armytage Denied Entry at Derby Day: Key Details

By Alex Turner
November 1, 2025
3 min
Sam Armytage Denied Entry at Derby Day: Key Details

Television veteran Sam Armytage encountered an uncomfortable situation at Melbourne's Derby Day on November 4, 2023. The incident involved her being denied entry to a VIP area, highlighting the complexities of accessing exclusive spaces even for recognized celebrities.

This year’s Derby Day, part of the prestigious Spring Racing Carnival, has seen increased media coverage, particularly due to its connection to high-profile guests like Armytage and others associated with the popular reality TV series. Armytage has recently been gaining renewed visibility following her role on the Golden Bachelor, which premiered in Australia on October 9, 2023, generating significant viewership.

Previously, Armytage served as a co-host on Channel Seven's Sunrise from 2013 until her departure in March 2021. Her transition from traditional morning television to reality dating shows reflects a growing trend in the Australian entertainment industry where established personalities pivot to new formats in pursuit of broader audiences.

According to industry sources, attendance at Derby Day has seen a 15% increase in celebrity figures since 2022, making exclusive areas increasingly crowded and competitive. Similar to the controversy surrounding Delta Goodrem’s perceived snub from a VIP section at the 2022 ARIA Awards, Armytage’s experience draws parallels in how celebrity status does not always guarantee access.

Additionally, Derby Day attendees included industry fixtures like model Rebecca Judd and singer Guy Sebastian, both of whom navigated the event without any noted incidents. Their seamless access highlights the ever-evolving dynamics within celebrity guest management at such exclusive events.

The incident has prompted discussions regarding the criteria for VIP access at the Spring Racing Carnival. It raises questions about how previous involvement in high-profile media events can affect an individual’s standing, specifically for figures transitioning from traditional roles to newer formats.

Looking forward, sources confirm Armytage is in talks for possible return projects following the success of Golden Bachelor, potentially cementing her place in the changing landscape of Australian television. This move is consistent with industry trends where veteran figures leverage reality success to secure ongoing opportunities.

As for the aftermath of the Derby Day incident, it is likely that Armytage's representation will reassess her public appearances to avoid similar situations in the future. Given her recent transition, maintaining a visible public profile could become even more critical for her upcoming endeavors.

In summary, the moment of denial at Derby Day not only emphasizes the complexities within celebrity access but also serves as a reflection of Armytage’s career evolution within a changing media environment. This incident underscores the importance of strategic visibility for celebrities at events known for exclusivity.