Kayla Itsines Tops Young Rich List with Record-Breaking Net Worth

Australian fitness entrepreneur Kayla Itsines has topped the 2025 Financial Review Young Rich List with a reported net worth of AUD 86 million. This achievement marks a significant leap from her previous ranking, where she held a net worth of AUD 56 million in 2021.

Itsines’ rise reflects a growing trend among young entrepreneurs in the health and wellness sector. According to industry analysts, this list has increasingly featured fitness influencers, driven by the surge in demand for online wellness programs. Itsines’ success is noteworthy as it is the result of her innovative fitness platform, Sweat, which she co-founded in 2015.

Similar to other fitness influencers like Emily Skye, who has a net worth of approximately AUD 32 million, Itsines has effectively utilized social media to build her brand. Her strategic use of platforms, including Instagram, where she has over 14 million followers, has been pivotal in her marketing approach.

Previously, Itsines was featured on the BRW Young Rich List as one of Australia’s most influential businesswomen in 2016, with a fall in net worth in subsequent years attributed to market fluctuations. However, her comeback shows resilience in a competitive fitness landscape. She also expanded her brand globally, launching programs in markets like the UK and the US.

Sources say Itsines’ recent collaborations with fitness brands and her expansion into lifestyle products have contributed significantly to her wealth. This includes partnerships with brands like Adidas, which have further solidified her influence in the industry.

The growth of Itsines’ empire comes on the heels of the global fitness trend accelerated by the COVID-19 pandemic. More individuals sought at-home workout solutions, resulting in substantial profits for many fitness entrepreneurs. It is estimated that online fitness services increased by 60% during 2020.

Moving forward, Kayla Itsines plans to launch a new series of fitness retreats in mid-2025, targeting wellness enthusiasts seeking immersive experiences. Such projects are likely to amplify her brand's reach and revenue potential.

This record-breaking net worth not only highlights Itsines’ individual achievement but also reflects a broader pattern in the fitness industry where digital platforms drive financial success. As the focus on health and wellness continues to rise, it is anticipated that more entrepreneurs will emerge in this space, further enhancing the competitive landscape.

In conclusion, Kayla Itsines' impressive financial milestone serves as a benchmark for aspiring entrepreneurs in the fitness sector. Her methodical approach to building a brand, addressing current market needs, and adapting to changing consumer behaviors set her apart as a leading figure in the industry.